The problem with good copywriting is that the intensity and effectiveness of it is usually based on the intensity and effectiveness of the emotions you’re able to get out of your readers. And in fact, this doesn’t just apply to copywriting, it applies to any kind of writing. But reality is, you just can’t express [...]
NO ONE cares how much you know, until they know how much you care
Like most business owners, when I first went into business for myself in the 1990′s, back when I was a journalist and knew nothing about effective marketing — let alone “information marketing” — I was obsessed with acquiring loads of knowledge. I got every course known to man, and I subscribed to every marketing journal [...]
Changes in Google
Google has FINALLY released the details of what they want for websites. CCPro were about 3/4 of the way ahead of the curve, but there are a couple of very important things we missed. The Urban Cowgirl is now feeling very comfortable about what needs to be done and she will be going over the [...]
The one thing you must know about Adwords
A great message here from a guy who calls himself theAdWords Mad Scientist. He says gone are the days whenGoogle Adwords advertisers could ignore quality scoreSEO, “keyword density”, separate pages for differentkeywords, and all that … … “The days of not having to worry about such things are over!After a while of letting advertisers get [...]
What Google says about the “Slap!!”
Google has been banning advertisers in the masses for “poor quality landing pages.” In some cases, Google was sending out stern warnings to advertisers that they will be banned and in other cases, they just banned these advertisers outright. In my case I was banned outright (hahaha). Google has responded and given us some insight [...]
Landing Page versus Branding Page. This is sooo important.
This week the guys at mystoryhub let us know about a new service that is detailed here … http://myccmarketing.com/services/mystoryhub.php A quick word of advice/clarification … I think (pls correct me if I’m wrong as I wasn’t on the call), I think this is a service offering to set up a hub site. Now this is [...]
How and Why to Market “One Step at a Time”
Some awesome advice here from the “King of Copy” Craig Garber. Tanya and I paid $7,000 just to speak to this guy for a day. That’s how much we value what he says. If you aren’t alreadysigned up for Craig’s list it’s well worth while. He sends emails like this about three times a week. [...]
Google Strategy Call
I just noticed this alert in the back office (below). Anyone interested in doing Google Adwords will want to be on this call. See you there. Sep 20, 2009: Special Monday Night Google Strategy Call With the sweeping changes at Google over the last three months. Many of our members were blindsided by the rule [...]
Is getting leads really all that hard???
Is getting leads really all that hard??? Well, I guess it depends on who you talk to these days. Let’s face it, network marketing is more competitive, more expensive, more complex, and more fierce than ever before. And, right now, Google advertisers, in particular, are throwing in the towel faster ever. A few weeks ago [...]
Can You Give Me Some Fast Tips with Google?
Hi Cameron, I was listening to an Urban Cowgirl recording and a guy was talking about using keywords from his landing page to outline his Google campaign. Basically working backwards. Hence my reasons for wanting to use the word ‘MLM’ in my Headline so that I can really target my traffic specifically to ‘disgruntled MLMer’s’. [...]
