Archive for May, 2009

Did you know that you can use as many of CCPro’s different landing pages (websites) as you like, with just one domain name?

Let’s use us as an example. Our fully branded landing page is www.turnkeymarketingonline.com and we have it set by default to our ColumnsCustom website featuring a video and pics of us (no surprise there then!).

But let’s suppose I also want to use the Mortage Pro landing page.

This is the URL I would use:

http://www.turnkeymarketingonline.com/?site=MortgagePro

As you see, all you need to do is add ?site= and the name of the landing page (case sensitive) to your usual URL.

Then, if you want to add tracking then you need to add “&t=(whatever)” to your URL.

So your url becomes …

http://www.turnkeymarketingonline.com/?site=MortgagePro&t=mortgagebroker1

In the above scenario the tracking is mortgagebroker1 and this would show in the tracking section of your leads list in your back office.

This is also perfectly acceptable using Google Adwords.

As long as the domains in your display and destination URL match, then you can have anything after the “?”. I usually put the keyword and campaign name in the tracking code. The more info you can track the better.

— with thanks to Dave Perry.

Basic Google ad setup explained.

With thanks to team member Robin Wingrove for this great explanation …

Cameron

I think I have it with the marketing/linkages. Correct me if I’m wrong but here goes.

In Google Adwords we have the following input boxes to create an ad

Headline:
Description Line 1:
Description Line 2:
Display URL:
Destination URL:

Therefore to create an ad like …

Sack your boss
Legitimate non-MLM online business
Great company with great rewards
www.blah.com

The following fields would be …

Headline: Sack your boss
Description Line 1: Legitimate non MLM online business
Description Line 2: Great company with great rewards
Display URL: www.blah.com
Destination URL: Now this is where it gets interesting as I think –
and please let me know if I’m right – that this is where the site
goes. Therefore, if I wanted to point it to the 100Millionaires
template, then the URL would look like this: www.blah.com/?site=100millionaires
This is why this text field has a far larger limit of characters
(1024) than the first with 35 chars only as we could also have the v1=
and the v2= here as well as well as the impossibly long strings that
are common these days.. Clear as mud as they say!

Therefore, by having multiple ads we can point to multiple templates
which we may or may not have edited to our choosing. And thus we have
templates that can mirror our marketing thrust to a very large degree.

Is this right?

Cheers, Robin

PS I listened to the All Access Q&A call which was at 12:00noon our
time. I even asked a question, mainly to get my name up in lights.
It wasn’t a particularly great question but I intend to attend these
types of things regularly so that I get known (even if it may be as an
idiot).

On 22/05/2009, at 5:00 PM, Cameron wrote:

Hi Robin, yes exactly. Very good. You got it!

It’s not an easy concept. Takes quite some mental gymnastics.

cheers, Cameron.

On 09/05/2009, at 11:12 AM, Robin wrote:

Greetings once again,

Hopefully by the turn of the season (and not the decade) I won’t have to bug you anymore about the setup, my apologies. A couple of quick questions:

• In your opinion what is the best way to set up the AutoResponder? Do I use the default (Option 1: Default – NO ACTION REQUIRED – Your Autoresponders Are Already Setup For You) or Option 2 (Option 2: ADVANCED – Setup Your Own Aweber Autoresponder Account ($20 per month)

• Secondly, having multiple domains is great if I can use them. How do I get these other domain names registered with CCP?

Cheers Robin

Subject: Re: autoresponders

Hi Robin, in answer to your questions:

1. For now you can simply go with the default autoresponders. But some time down the track I would definitely recommend setting up your own Autoresponder Account (Option 2). You can do it now if you want but there’s no rush. Having your on account enables you to personalise your messages and send broadcasts and do some extra affiliate marketing. I’d say, at the end of the day, it’s mandatory. But in the beginning you have bigger fish to fry. As with anything though, it’s completely up to you. Some people just don’t feel comfortable, moving forward, if they know they will have to come back later.

2. Regarding multiple domains I have done a quick video to show you, broadly, where to go in the back office to set up one or more extra domains.
http://www.youtube.com/watch?v=lmYe-PGxqpU

best regards, Cameron.

How Do I Control My Google Budget?

On 30/03/2009, at 9:13 PM, Audra wrote:

Hi Cameron,

I will do a lot more research on WMI and the M2 level whilst I am
away. I will be recording lots of stuff on my MP3 player and taking
some notes whilst I’m lazing on the deck chair by the pool!

This may be a difficult question to answer – but what sort of budget
should I look at when I start PPC. I’m trying to map out a bit of a
plan of action.

Thanks – Audra

On 30/03/2009, at 10:13 PM, Cameron wrote:

Hi Audra, great question re budget. I’ll give you a couple of tips.
You will hear these from the Urban Cowgirl. I suggest you listen to
all of her stuff that’s in the back-office. She’s also got her own
website theurbancowgirl.com. Make sure you start listening at the
basic info and work your way up.

Now here’s some tips. Keep these up your sleeve until you’re ready to
go. Don’t worry if it doesn’t make sense yet. It will after you get an overall
grip on everything.

1. Start small, say $25 a day. Why? Save money. More money won’t make it work better.
2. Only run the campaign in the USA (for starters). Why? The less variables the better.
3. Only run the campaign on these days, in order of priority …
Tuesday, Monday, Wednesday and Thursday. Why? These seem to be the most responsive days.
So if you can afford $100 a week I’d run it $33 a day Mon-Wed.
If you can afford $40 a week, run it only on Monday.
If you can afford $200 a week run it $50 a day Mon-Thursday.
Why? The reason is because you get more serious clickers on Monday-
Thursday. I’ve found Monday and Tuesday especially good. This is
because people have Monday-itis and they are p’d off and looking for
something different. Sound familiar?

;-) .

4. Only run the ads from, say, 6am-midnight. Why? After midnight is crappy
traffic. You get a lot of looky-loos.

You can alter these settings in “campaign settings”.

5. The good news is it’s important to start small and build your
campaigns up
. Why? A Google campaign in its infancy is like a little bonzai
tree. You have to water it and fertilize it and weed it and prune off
the stuff that’s not working. You have to tend to it regularly and at
short intervals, to make sure it doesn’t get away from you.
Generally things will happen very slowly. If things are going too
slowly (eg low click through rate) then you change the ad and see if
you can keep the CTR above 1%.

6. If you use the Coffee House Letter and the following ad, you will
almost certainly have a CTR above 1% …

I Left Herbalife
After I Read The CoffeeHouse Letter
And Found A Lucrative Alternative.
www.YourWebsite.com

or

I Struggled at Herbalife
Then I Read The Coffee House Letter
And Found A Lucrative Alternative.
www.YourWebsite.com

Keywords: herbalife, herbal life, herbalife com, www herbalife, etc etc.
But make sure you bunch these keywords in their own single adgroups
with all match types. Or another suggestion is just [exact] and “phrase”.

That is don’t necessarily use broadmatch. Some people (including David Schwind) suggest
this because it negates, to a large extent, the need for -negtive keywords.
Gives more exact results.

For example.
Herbalife AdGroup:
“herbalife”
[herbalife]

Herbal Life AdGroup:
“herbal Life”
[herbal Life]

7. Don’t put a whole bunch of non-related keywords all in the same
group.

eg: Don’t do this … Herbal Life AdGroup:

MLM
home based business
herbal life
[herbalife]

Each of the above should be in their own ad group, for search. Why? Easier to manage, more specific and measurable results. Simpler for Google to find your keywords and “know” what you want.

8. Bid $1.01 or more early on (Herbalife is an expensive word. Other MLM’s
are a lot cheaper). You can try other MLM companies with the same ad
but just change the keyword.
For example …

I Struggled at Monavie
Then I Read The Coffee House Letter
And Found A Lucrative Alternative.
www.YourWebsite.com

9. You can bid a little higher early. Why? That’s so you get a high ad position
1-3. That way you get more lazy clickers. People who are a bit
click-happy. But that’s okay because in the early days what you are
trying to do is prove to Google that your ad and page are “relevant”
to the searchers. High CTR (click through rate) is basically what
Google is looking for. Once you get a high CTR (and 1000 impressions)
Google says … “cool you’ve got a good ad that is liked by our
searchers. You have passed the test. Here are the keys to the
kingdom”. And they will generally give you more traffic for less. Then
you can drop your bid and drop your ad down to positions 4-7 and still
get excellent traffic but with cheaper bids.

10. Oh and one more sneaky trick. Herbalife is a trademark so you can
use HerbaIife with a capital “i” for the L in HerbaLife. This is so you
trick their spell checker. It thinks the word is Herbaiife. This trademark
stuff applies mostly in the USA.

best wishes, Cameron.

A lot of your success in life often comes down to the way you view things.

Many people view their problems and feel burdened by them.

In my life, I’ve sure done that plenty of times.

You think of your problems, and you create more of them because what you focus on expands.

That’s just the way it works.

But I heard about a brilliant book the other day called Spiritual Economics by Eric Butterworth and he was saying that one should look at every problem as a project.

A project – now that’s a unique idea.

Projects are fun. Projects are things we love to sink our teeth into. Projects are things we can complete.

Take a moment and list your problems on a sheet of paper. Here’s a sample list which may be relevant to CCPro business owners…

  • not enough leads
  • don’t like my web site. It’s not getting me enough
    leads.
  • overwhelmed
  • not enough time to work on my business
  • need more money for marketing
  • stuff around the house needs fixing

… etc.

And now take a moment to think of them as problems. Feel the burden on your back … like a camel who has to carry a 450kg bag across the dessert.

Now twist your mind around and start thinking of all of these things as “projects” you can get your teeth sunk into.

And think creatively.

How could you use your time differently in order to be more productive? What are you doing that you could get somebody else to do? How could you free up more time to work on your business? Could you pay someone to do stuff around the house?

I think you get the picture ;-)

Projects are fun.

Ok – time for us all to start working on more projects.

cheers,
Cameron and Tanya.

PayPal? Naming a Domain? Marketing?

On 03/04/2009, at 2:49 PM, Frank wrote:

Hi Guys

Really need to get my landing page sorted and was wondering what to do about domain … is it necessary yet? And secondly the Paypal options … is this the best way for us to go in Aust.

Then what do you suggest the best way to start getting this out there?

Cheers, Frank

On 03/04/2009, at 2:36 PM, Cameron Outridge wrote:

Hi Frank, re Paypal, we did go with Paypal. But CCPro advises against it because they can be very uncooperative, for no apparent reason. Eway is a new way to go in Australia and New Zealand. It’s now recommended by CCPro for Aust and NZ. I was talking with the head IT guy at the CCPro event the other day. He was very pleased to see Eway come along. But we’ve checked it out and it does seem quite expensive and more complex than Paypal. It’s up to you. Check out the back office and choose Eway or Paypal. I’ve got to say we haven’t had any problems with Paypal. They’re cheap and EVERYBODY is comfortable making a payment to Paypal. Follow their instructions regarding “verifying” your account and you should be okay.

Re landing page. It is important to choose a good domain name. I will send you a message I sent earlier today to Sean ….

Hi Sean,
In answer to you question … “how to change the name of your website”

To change the name of you website you go to GoDaddy.com and purchase a name that you think is good. Ours, as you may know, is TurnkeyMarketingOnline.com.

We chose that name because it “describes” what we are offering very well.

CarbonCopyPro is …
1. a “turnkey” business.
2. a “marketing” business. And
3. it’s “online”.

So the name, “turnkeymarketingonline.com”, is like an advertisement for the opportunity. It’s very descriptive and attractive for people looking for an auto biz they can run from home.

It works really well in, for instance, a Google ad.

Looking for a home based business?
I was too. Now I make 20k a month.
Full training. Unique product. Lucrative.
www.TurnkeyMarketingOnline.com

The beauty of turnkeymarketingonline is that you don’t have to explain, in your ad, that your business opportunity is automated (or “turnkey”), web-based (or “online”) or that it involved sales (or “marketing”), because all that info is inferred in the name of my website.

So try to choose something similar. Like autobusinessonline.com or autopilotbusiness.com autoonlinebiz.com, onlinebizinabox.com etc. Use your imagination. Don’t worry if it’s not perfect because you can change at any time.

Do not choose names like bigmikesbigbucks.com or stuff like that, which sounds unprofessional. Also, personally, I think names like 6figureguru.com and makemillionsonline.com and names like that are very “last year” and “hypey”. Big turnoff. You can bet your right arm that anyone advertising a site called heybigspender.com or richbeyondyourdreams.com, is actually broke or close to it :-) .

I may be wrong but that’s what I think people “out there” would be thinking (the “yeah right” factor).

Turnkeymarketingonline.com is subdued and down to earth.

Of course one of the best names you can call your website is your own name. Our sponsor is Ann McLaren. Her website is annmclaren.biz and she is the top perfroming female in the company. We’re going to try using cameronoutridge.com and tanyaoutridge.com in our ads and see if that helps. Having your name as our website is personal, and brands you as a leader and someone not ashamed to let everyone know who you are. Very effective.
Then you have to mask that name and forward it to www.oneyearplan.net/sean …. etc etc.
It’s all a bit convoluted. You just have to get your head around masking, forwarding, domains, urls etc. It will kind of make sense after a while. I’m probably getting a bit old for this stuff now ;-)

The best thing I found was when I rang GoDaddy.com, after I bought a domain. They were actually really helpful. Just ring them and say you want to mask and forward www.oneyearplan.net/sean etc. to www(yournewgodaddydomain).com. The guy I spoke to told me what to do and it was fixed in minutes. This was after days of trying to figure out their system on my own.

best wishes, Cameron.

Best way to start getting it out there is via google but it also
costs and it is quite a learning curve. If you have done any marketing before try that method first, whatever that was. If it’s all new take a good long, slow and considered look through the option available in the back office. See which one resonates best with you. For me it was Google. But for you it might be newspapers, or video or article marketing etc. There are heaps of options.

Facebook
MySpace
Press Releases
Article Marketing
Squidoo
Blogging
Google
Video Marketing
Banner Advertising
Forum Marketing
Directories
Free Classifieds
Ebay
Ezine Marketing
Warm Market Email
Newspapers and Magazines

But I have to say Google is the best. All the top earners swear by it.

To be honest, I’d be getting Perry Marshall’s Definitive Guide to Google Adwords and starting there. That’s what I did and I never looked back. Here is a link to his five day free training which you can check out before you purchase his definitive guide …
http://perrymarshall.com/cmd.php?pg=camerono

Then you can get training and advice specific to CCPro from The Urban Cowgirl, Cherie Evette, whose training calls are recorded in the back office under the training tab. She is contracted to CCPro and is an absolute Google Goddess. Her calls are very, very good. Because they are specific to CCPro, our business. She’ll give you all the stats you should be hitting.

Remember it will all seem too much for a start. That’s because it is too much for a start. You have to give your subconscious mind time to absorb all the new info. Eventually it becomes accepted/second nature.

Slow and steady wins the race. Do 40-50 minutes then have a ten min break, or you will drive yourself nuts and start going round in circles. Try to be patient. Things will happen, but not as fast as you want (in my experience anyway).

On 03/04/2009, at 5:22 PM, Cameron Outridge wrote:

Hi Frank, pls see my feedback [in brackets], below, within your text.

best wishes, Cameron.

On 03/04/2009, at 4:24 PM, Frank wrote:

Thanks Cameron

Thats really helpful. Been dabbling with the social media sites but
mainly trying to get my head into writing about myself …. very
confronting….. but also helps with the Millionaire Mindset and goal
setting and self belief, not to mention more social interaction and
putting oneself out there [Cameron: yeah, at the end of the day,
just be yourself. Big mistake most people make is they try to
be "impressive"]
. Have been following Erika Hurricat and love her
commitment to the cause [Cameron: I'll have to check her out].
Also listened to all the Guerrilla Marketing recorded training calls
[Cameron: excellent.] But also my brain has to learn a whole new
circuit.
Just read a book called “The BrainThat Changes Itself” by Normn
Doidge and it gave me hope that anything is possible. There is soo
much info on the info that its hard to stay on one thing at a time
[Cameron: good work, that's the trick (I think) to know that you have
to focus on one thing at a time]
Actually I have some Lifewave Patches
that i have put on my temples … they’ve actually eased the brain
strain [Cameron: haha].
Anyway thanks Cameron I will check out Perry Marshall. Actually just
got my first lesson . I’ve listened a bit to Cherie but it went over
my head a bit but I’ll go back to her again [Cameron: yeah start at
the Google 101 stuff then].

Better go back to business. Thanks again and talk soon

Frank

Message from Aaron Parkinson

Negative Comments About CarbonCopyPRO

Dear PRO members,

As our company continues to grow you will notice some things start to
happen. One of these things is people posting negative comments about
us. To my knowledge, none of them have been from customers which is
amazing. The people who do post them are either looking to leverage
our traffic to sell something else or just looking for attention. We
know that many of you are passionate and want to respond and protect
our reputation and we sincerely thank you for that. The problem,
however, is that the more you engage these people the higher these
conversations and websites move up the organic Google rankings. Please
understand that responding to negative publicity is actually very
counter-productive. You are better off to ignore it and focus on your
business.

(This also includes comments about other members or employees)

“The brighter your light shines, the more moths you attract.”

 

Sincerely,
Aaron Parkinson
President
CarbonCopyPRO

244 East 3rd St, New York, NY Ste #20950 10009

How do you choose a good domain name?

Hi Sean, Cameron here. Great to meet you :-)

In answer to you question … (2. Cam, can you please advise Sean how
to change the name of his website …)

To change the name of you website you go to GoDaddy.com and purchase a
name that you think is good. Ours, as you may know, is  TurnkeyMarketingOnline.com

I chose that name because it “describes” what we are offering very well.

CarbonCopyPro is …
1. a “turnkey” business.
2. a “marketing” business. And
3. it’s “online”.

So the name, “turnkeymarketingonline.com”, is like an advertisement
for the opportunity. It’s very descriptive and attractive for people
looking for an auto biz they can run from home.

It works really well in, for instance, a Google ad.

Looking for a home based business?
I was too. Now I make 20k a month.
Full training. Unique product. Lucrative.
www.turnkeymarketingonline.com

The beauty of “turnkeymarketingonline” is that you don’t have to
explain, in your ad, that your business opportunity is automated (or
“turnkey”), web-based (or “online”) or that it involved sales (or
“marketing”), because all that info is inferred in the name of my
website. So you can highlight other features and benefits of your
business in the ad.

So try to choose something similar. Like autobusinessonline or
autopilotbusiness autoonlinebiz, onlinebizinabox etc. Use your
imagination. Don’t worry if it’s not perfect because you can change at
any time.

Do not choose names like bigmikesbigbucks.com or stuff like that that
sounds unprofessional. Also, personally, I think names like
6figureguru.com and makemillionsonline.com and names like that are
very “last year” and “hypey”. Big turnoff. You can bet your right arm
that anyone advertising a site called heybigspender.com or
richbeyondyourdreams.com, is actually broke or close to it :-) I may
be wrong but that’s what I think people “out there” would be thinking
(the “yeah right” factor).

Turnkeymarketingonline.com is subdued and practical.

Of course one of the best names you can possibly call your website
is your own name.

Our sponsor is Ann McLaren. Her website is annmclaren.biz and
she is the top earning female in the company.

We’re going to try using cameronoutridge.com and tanyaoutridge.com in
our ads and see if that helps. Having your name as your website is
personal, and brands you as a leader and someone not ashamed to let
everyone know who you are. Very effective. It’s the online equivalent of
signing off at the end of a contract with your signature.

Then you have to mask that name and forward it to www.oneyearplan.net/sean
… etc etc.

It’s all a bit convoluted. You just have to get your head around
masking, forwarding, domains, urls etc. It will kind of make sense
after a while. I’m probably getting a bit old for this stuff now ;-)

The best thing I found was when I rang GoDaddy.com, after I bought a
domain. They were actually really helpful. Just ring them and say you
want to mask and forward www.oneyearplan.net/sean etc. to
www(yournewgodaddydomain).com. The guy I spoke to told me what to do
and it was fixed in minutes. This was after days of trying to figure
out their system on my own.

best wishes, Cameron.

The M2 Conference at Lake Tahoe

Hi everyone,

We wanted to share this with you and implore you to do whatever it
takes to be at the next M2 conference. The world as we know it is
changing so rapidly and the education and information we receive at
these events puts us in a position to face the economic challenges
ahead.

Here’s some action highlights from the twenty or so speakers who
flooded us with information:

  • Tanya and I are looking at investing in rental houses in America available for only $24,000.
  • We’re definitely investing a lot of our Superannuation (retirment money) in silver and gold.
  • And we have access to Kip Herriage’s newsletter where he provides stockmarket advice. Big bucks to be made here. Hot tips. I made $455 last night!
  • It’s the best feeling to know that we are in full control of our super fund.

I mean, seriously, the mutual funds and various “gurus” out there couldn’t even pick the biggest crash since the great depression.

Am I seriously going to trust them when they say they want my money now? There’s only one person I trust when it comes to stock market advice. That’s Kip Herriage. He’s got the runs on the board. He’s a
proven performer.

At the end of the day Wealth Masters, the product you bought, is about putting money in your pocket. Take advantage of that. This guy, Kip, knows his stuff, up and down, inside out. Wall Street has more moves than a Swiss watch. Plus a few invisible hands to boot. There are little things and big things to look for and Kip knows what to look for from a macroeconomic and global level right down to the personal level.

Now, pay close attention to this next sentence … Had Tanya and I (and you) followed Kip’s advice the past four years we would have doubled our money, each year! Had we followed his advice the past six months we would have quadrupled our money. As things get volatile there is actually more money to be made (and lost). You need to follow the advice of someone you can trust. Now, if you meet these guys I am sure you will agree they are people you can trust.

At the end of the day decisions (risks, judgements, purchases) are scary and they come down to gut feelings. My intuition told me Carbon Copy Pro was the right decision to make. Having met Kip Herriage and Carl Bessey at the M2 Wealth Conference in Lake Tahoe I am delighted to let you know that I was dead right. They are the real deal. Genuine guys who lead by example. They’re friendly, authentic and passionate about what they do. And also kind and giving.

These are scary times and we are the privileged few who have the tools and the knowledge to protect ourselves and our families.

Best wishes, Cameron and Tanya.

PS: Oh and we also met Jay Kubbasek. Please see pic. This guy is warm, generous, giving and authentic.

What’s Your Adwords Budget?

On 01/04/2009, at 7:24 AM, Stephanie wrote:

Do you use anything to track your links and sites? Also, if you don’t
mind me asking – what’s your Adwords budget right now? I’m getting
ready to dive into AdWords and trying to get a sense for what to
budget. I’ve heard between $3k and $5k.

thanks, Stephanie

Cameron Replied:

Hi Stephanie, lovely to hear from you. Please see my replies to your
queries…

What’s your Adwords budget right now?
I spend about $5k a month. Some people (big hitters) spend tens of
thousands. Yet, my sponsor spends $3k a month and brings in about $30k-
$40k. Others just do video, articles and free SEO stuff so their
budgets are next to nothing. But generally Google is what people swear by.

Do you use anything to track your links and sites?
Yes all our leads are tracked back to the source — the ad, adgroup and
even the keyword if you want. We also use Google analytics. Plus in
the CCPro back office you can see specific stats on how many people
landed on each and any of your landing pages.

best wishes, Cameron.

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