Here’s some definitive tips for CCPro Googlers from
David Schwind. David is an Adwords guru and a CCPro
top earner and (self proclaimed) marketing “Jedi”
(ha ha, Marketing “Jedi”, that’s funny). In a nutshell
David is advising us to get our WordPress sites up and
running and have your landing pages on it. So it
looks and feels LESS like a “mass-produced affiliate”
site and MORE like an “organically grown” website.
(REMINDER: This is good advice for everyone, but only
particularly applies to people who want to do, or are
doing, Google Adwords Advertising).

—————- David says … —————

People have been getting SLAPPED by google like
no other… so, I wanted to give you some simple
quality score guidelines to abide by if you’ve been
slapped:

(if you haven’t been slapped, then I don’t
recommend making any changes till
necessary, as you don’t want to potentially
disrupt any traffic you are currently
receiving from the Google villians )

Here they are:

1.) Do NOT have any outbound affiliate links
on your landing page.
Examp: links to ‘magnetic sponsoring’, ‘carbon
copy pro’, etc…

2.) Have a “site-map” on your website/blog.
If you don’t know what a sitemap is, you can google
it.
(most blogs naturally have sitemaps)

3.) Have “legal” pages on your website/blog.
Examp: “terms of use”, “disclaimer”, “privacy policy”,
etc..
“Contact us” is also a great one.

4.) Have 3-10 “content” pages linked to FROM
your landing page.
Things you can put on these pages:
testimonials, pictures, articles, videos, contact page,
etc…

5.) *Your “domain re-direct” in your
“autoresponder opt-in code”
What I mean:
If your landing page is “www.BillyBob.com”, then
the next page your opt-in form re-directs to -
should be something like “www.BillyBob.com/thankyou”
-In otherwords.. the landing page and the re-direct
page are hosted on the
SAME domain.

————————–

*Also, BLOGS are working great right now with Google
because the code is written much cleaner than average
html websites.
(NOTE:) Do NOT set up “one-page only” blogs! Google
will shut it down (eventually) In otherwords, have other
CONTENT pages linked to within the blog from the
landing page.

————————

Thats it for today Cameron, talk soon!

-David

For those of you who have already received this mail, my apologies,
but I have not heard from a lot of people for quite some time, and I
am concerned that many of you are not receiving my mail.

Please make sure that your email address is up to date in the CCpro
back office, and also check your junk mail, in case emails have been
sent there.

I will need to confirm final numbers for next week’s training no later
than Midday, Monday 24th of August. I want to make sure that we have
enough manuals printed for participants, so please let me know ASAP,
and I can make sure we are ready for you.

We are very much looking forward to meeting many of you personally,
and are extremely excited about the training we are preparing for you.

I will have the agenda mailed out to all participants by COB Monday.

To respond, please email tanyaoutridge@mac.com

Cheers,

Tan

I am re-sending this information to you about our training this month
in New Zealand. I did send it out last week, but lots of people have
told me they did not receive it.

I have sent it this time in plain text format, and I hope this
resolves the mystery of why people are not getting the emails and
training invitations I have been send over the last couple of months.

The email below was sent on the 7th of this month. It might be worth
checking your junk mail, because a few people have told me that my
mail has gone into their junk mail box.

Hi Everyone,

I have (finally) confirmed our plans to come to New Zealand later this
month to host an intensive two day training workshop with our team.

We will be holding the training at the Bayview Wairakei Resort on the
North Island, on the 27th and 28th of this month. There are excellent
conference facilities there, and there is a conference rate on rooms
available to those of you who would like to stay at the resort.

We have chosen this place (apart from the facilities), because it
seems to be a fairly central place that will accommodate our
requirements.

We will be working hard on the agenda between now and then, we are
committed to delivering high quality content, and there is a lot to
cover.

I recommend you bring your laptops (if you have one), cameras and
video cameras, as there will be the opportunity to record some great
information for lead generation purposes (think lifestyle and “social
proof” style videos and pictures for your blogs and personal websites).

Also be ready to take plenty of notes.

Individual bookings of rooms can be made direct with the centre, the
contact details are:

Bayview Wairakei Resort

State Highway One

Taupo

ph: +64 7 374 8021
fx: +64 7 374 8485
NZ Freephone: 0800 RESORT (737 678)

I have sent these details to everyone on our team, because this
training is also available to anyone in Australia (or anywhere else
for that matter), who is interested in attending. The flights are
extremely reasonable at the moment, and it is an opportunity to enjoy
a long weekend in NZ, which is a business expense

If you are going to join us, make your reservation as soon as
possible, and let me know if we will have the pleasure of meeting you
personally there.

Cheers,

Tan

tanya and cameron outridge | CarbonCopyPRO | 12 sanibel court kawana
island 4575 | 617-5493-1184

Audra sent me a question, and it reminded me to remind
everyone about this report I am reading… Not Your Typical
Article Marketing Report. You will love
this report by Anik Singal. It’s great stuff about Article
Marketing and Landing Pages. I am tearing it apart now.

Go to … http://v2.affiliateclassroom.com/blog/

Scroll down to August 4 Blog and click on …
http://tinyurl.com/rausa4

Or who knows, it may work off this post.

Download “Not Your Typical Article Marketing Report” right

away, they WILL take them down soon.

Now Audra, regarding your articles…
I think you need to up the temperature with your headlines.
How? Go to wherever amazines or ezines compiles their most
popular articles … the most read articles of the general topic
you are posting and check out the headlines/article titles of the
MOST POPULAR ARTICLES. I bet they will all have
compelling titles/headlines.
Now here’s the hard bit …
COPY THEM (haha). Not necessarily
exactly, but check out how they say stuff like ..
“Seven ways to”, “Five crucial mistakes”, How to (get some
benefit) in three days”.

With books and article titles are “everything”.
If you have a good title it will get clicked on, lots. This
is the dark art of article marketing. Anik says so in
“Not Your Typical Article Marketing Report”.

(then you need a smooth transition, which you have)

cheers, Cameron.

——————- audra wrote —————————

Hi Cameron,

My Amazine articles seem to be back up and running
…. maybe I was “Amazine Slapped!!??

Anyway, please review my article and the landing page
that I have made – be it very amateurish – to go along with it.

http://www.amazines.com/article_detail.cfm/1016952?articleid=1016952

Thanks heaps – Audra

Every day Tanya and I receive awesome questions and
comments from members. It’s such a waste though, that
those comments — and our replies — aren’t there for
everyone to read. That way we could be answering a
question that may be on 50 people’s minds, rather than
answering that question for only one person.

SOLUTION:
If you do have a comment or question, please post it to
the members blog at cameronandtanya.squarespace.com.
You can get there by clicking on the “read more” link below.
Or by going to http://cameronandtanya.squarespace.com/members/
and click on the little “Post a Comment” link under each entry.
I don’t know how it works myself. No one’s tried it yet.
But for everyone who does “give it a go” Tanya and I will
choose a comment at random some time soon and
that lucky contributor will win a copy of Timothy Ferris’s
Best Selling Book, “The Four Hour Work Week”. This is
a very powerful book. So happy posting. Hey, why not
post a comment now …
http://cameronandtanya.squarespace.com/members/

If you want to know how to design state-of-the-art websites
check out this site … http://v2.affiliateclassroom.com/blog/

Start from the bottom of the blog and watch the videos in
order (from the bottom up). This guy really knows his stuff.
He talks about an opt-in site (like our landing pages), a blog
site and a review site.

Plus his team has a very effective way of teaching — using
case studies and before and afters. I downloaded the pdf
notes to go with these videos. Again very informative …
… here are some main points.

The opt-in box. All you really need to collect from your visitors are
their name and email address. Get rid of the excess information and
just focus on the specifics.

The eye naturally scrolls from left to right, so the opt-in should be
moved to the right side of that page.

If you’ve got to scroll to view your entire page, remember to add
another opt-in box towards the bottom of the page. That’s in addition to
the one above the right hand navigation.

Where’s the Headline?

Always add a headline to your site and call it out with bright colors
and
images! And Big Type size.

Emphasis on FREE!

You always want to emphasize the word “FREE” on your site. If you
are giving your visitors something for free… make sure to call that out!

Use all capitals letters, bright colors, and flames if you must – but
you
definitely want to call attention to the “free” items you’re giving
away.

http://v2.affiliateclassroom.com/blog/

best wishes, Cameron.

Terry had some interesting thoughts and comments for newbies

regarding the Google Slap.

——————-Terry Wrote ——————-

Good Morning Tanya and Cameron

Thank You for your email updating the Slap! It is appreciated.

However, it does bring up a question or two, particularly as I

was going to launch my google campaign today or tomorrow!!

(Mr Marshall’s book is very good) Obviously, I will, in the

short term, be using the landing pages from the back office.

Is there any point in continuing and spending more time on

this for it (my campaign) to get slapped almost before I start?

It seems as though it may be advantageous to arrange my

own web site and landing pages before going any further.

Secondly, are CCPro going to address this matter? I am sure

they will, but when?

I might just have a break until I hear from you!

Terry.

———————My Response————–

Hi Terry, yes. Hold your ground for a while. It won’t be long.

There is no doubt Jay and Aaron and the Urban Cowgirl will

have their thinking caps on. It’s just a matter of waiting for

enough scenarios to come through so they can analyze

who’s being slapped and why and then provide a solution.

They kind of have to be able to read Google’s mind, by a

process of “reverse engineering” based on who’s been slapped

and who hasn’t.

In the meantime though I would suggest do your setup, and

look into creating your own website as a priority. This is

something Tanya and I would recommend as a necessity,

Google slap or no Google slap. Have a look at tanyaandcameron.com.

michaelforceblog.com jeffandlauralearner.com,

meetannmclaren.com (anne’s just started hers), meetjoshwaldrom.com

http://www.meetaudrastarkey.com etc.

Audra and Josh are two of our members

On your own website you will need, at least initially,

1. an “about me” page,

2. a landing page, or several landing pages (you can even copy

the style and wording from CCPro’s landing pages.

And then I’d try to change the look of

the page and the elements sufficiently that it’s not recognizable

as a CCPro “template” by a robot, or a Google employee)

3. an FAQ or Q&A page. Copy this from http://web.me.com/cameronoutridge/CarbonCopyGuide/FAQ.html

you can also copy other info from our website www.cameronandtanya.com.

I’ll be sending out an incredible resource soon which

explains the ins and outs of setting up a landing page

and a “sexy” looking wordpress website (stay tuned

Audra and Josh!). This resource is amazing. Read their

stuff and you will all be able to set up awesome landing

pages and sites that outperform CCPro’s, I’m sure.

The important thing for us all to remember I think is that the harder

Google slaps, the harder we come back, and the more impregnable we are

as a company. Imagine trying to deal with this if you were on your own??

Apparently this same thing happened this time last year. And CCPro
members

bounced back stronger than ever. Now we have to adapt again.

cheers, Cameron.

Dee sent Tanya and me an email yesterday about her

frustrations with WordPress.

I thought I’d share my response with you in case you

wanted to consider outsourcing as an option. I found dealing

with this company in India has been great. It’s like having

a personal assistant …

——————-Dee Wrote——————–

Hi Tanya & Cameron

Howz your weekend going ?

I hope you don’t mind but I I just felt like I needed to vent!!!

I have been on wordpress (My story marketing hub) for most

of the day and yesterday afternoon and can’t seem to get any

thing to work properly,

I’ve decided for my sanity i’m going to have to get someone to

load it for me.I have done up most of the content on Word to

transfer over.

I’ll have to have a nose around and find some one who knows

what they are doing.

I found square space easy to follow and use compared to this

but wordpress is what they have loaded it on,

Sorry for the big blah blag but im tearing my hair out with it,

any suggestions would be great

cheers, Dee.

——————-Our Reply——————–

Hi Dee, I’m afraid I don’t know much about WordPress. But

we’ve just signed up with an outsourcing company in India

http://brickworkindia.com and they are pretty good at WordPress.

And they are soooo lovely to deal with. You can buy a trial package

of 10 hours for $140. You pay $140, then you send them

instructions (eg “please get my stoopid wordpress site working”

haha). They even did my “squarespace” work so they are

professional and accommodating.

I was dealing with Sripriya …

sripriya.v@brickworkindia.com

http://brickworkindia.com/

This is the company recommended by the author of “The 4 Hour

Work Week”.

I’ll send this out to the erst of the team, as other people may find

this useful.

I made some enquiries at Yahoo the other day.
If you want to transfer your Google campaigns
to them (give Google the big snub) here’s what
they told me to do ….

——————–Original Message——————–

Hi I was wondering if it was possible to quickly and easily
transfer my Google Account ad groups etc to Yahoo.

——————– Reply ——————–

Hello Cameron,

Thank you for contacting Yahoo! Search Marketing. We will be
glad to assist you with your inquiry. You can email us your
campaigns from your Google account and we will be glad to
upload it into your account for you. Please download your
campaigns from Google and save the file as a .csv format.
Please do not have any spaces or special characters in the
filename. Then email us the file via the Customer Support link
that is located in the upper right hand corner area in account.

Please do not hesitate to contact us if we can be of any further
assistance.

Sincerely,

James Wong
Customer Solutions
Yahoo! Search Marketing

For more info and best practices, please visit our Help
Center (help.yahoo.com/ss) and the YSM Blog (www.ysmblog.com).

I was on the call today with the Urban Cowgirl and it appears
the Google slap is quite a bad one. We’re still not up and running.
But we’re actually enjoying a bit of a break and using the time to
prepare for our special KiwiCPro event in New Zealand (woohoo).
From what I can gather Google is definitely targeting obvious
affiliate ads and sites. That means us. They are slapping people
who place ads that point to “templated” landing pages.
For example ALL of our templated pages in the back office (sigh).
Think of it like this … Google has put out “wanted” posters for
any pages that look like ours. And they are slapping accounts
linked to those pages. Why do they do this?
The reason is they want their searchers to find relevant and
unique content every time they click on a result link. I can
understand their point, I suppose. Because, up until the slap,
let’s face it, the internet has been dominated by CCPro landing
pages (haha).
This can become quite boring for searchers. And Google’s primary
aim is to keep searchers happy.
The solution for us, in the medium-long term, is to transfer the
landing pages to your own site and create your own “look
and feel” so that google will not recognise yours as a “typical
Carbon Copy Pro squeeze page”.
Michael Force does a great job of converting his blog pages to
landing pages. For an example go to …
http://www.michaelforceblog.com/?t=googlemichaelforce_Michael%20Force
Also check out Steph Robey’s at www.TodaysJobs.Info
If you are doing free lead generation there’s no need to worry.
This is only for us paid Googlers.
On the Trademarks issue, the court is out as to whether we can
go back in and start using them again. I am probably going to,
once the dust settles a little more.
You would have seen other companies having a great time on
Google while we are out. Makes me so mad!
In any case this is all good. It will sort out the wheat from the chaff.
Jay and Aaron and Cherie will no doubt come up with solutions. We’re
lucky we joined a company where we have guys like that at our backs.
It means we stay ahead of the curve.

Master Marketers understand the use of keywords
& smooth, seamless transitions — from a thought in
the prospect’s mind to an ad, then to a landing page,
then to a thankyou page, and finally to entering
their credit card details
The essence of success with online marketing
requires the ability to define our business and/or
its benefits clearly in a very small space with a very
concise and simple statement.
What does this process “look like” in an Adwords
campaign? Like this …

* Person thinks to him/herself … “I want X”
* Person then goes to Google and types in
… “I want X” … or “X”.
* Person sees an Ad that you’ve written and your
ad says … “You want X? Good, we’re going to give you X”
* Person clicks through and the landing page says,
“You want X? We are here to give you X. Now, let me
tell you exactly what steps you will need to take in order
to get X. Fill in the form at the bottom and that will be
step number one in you getting X.

* It’s really that simple. If they want X, you echo that
right back to your customer. X might be anything
from “red shoes” to (in our case) “network marketing”,
“business opportunity” or “work from home ideas”, etc.

Now, a smooth transition process will also include a
landing page that repeats what the Google ad said.

That’s what I call a keyword chain.

Here’s how the whole process might “play out” … it
all starts with a thought in your prospects head.

* Thought in person’s mind: “home based business”
* They type in to Google: “home based business”
* Your keyword: “home based business”
* Hey presto: The keyword they typed into Google
matches the keyword you nominated in your campaign.
This magical “match-up” triggers your ad.
That’s great, but, here’s where a lot of people don’t go
far enough. Your “ad” should ALSO contain the
keyword “home based business”. Why? Because that’s
what the prospect is desperately searching for. That’s
exactly what is on their mind. So you want to give it to
them in your ad so they can see the words written
before their very eyes. They will be many times more
likely to click on your ad if your keywords are in it.

So, let’s continue with process …
* Person sees “home based business” in your ad.
* Person clicks on your ad and is sent to your “landing page”.

Now, here again is where a lot of people get it wrong by not
going far enough.

Your landing page should ALSO contain the keyword “home
based business”, thus completing the “keyword chain”.

Why? Because, again, that’s what they’re after and because
that’s what you promised in your ad. So give it to them on your
landing page. It will be more congruent for them. They will know
they are in the right place when they see your reference to
home based business (or similar).
It is what they are expecting to see. It is an answer to their
problem/query. Also, importantly, Google will give you a higher
quality score and ad rank because it will rate
your page as “relevant” because it contains the exact keyword
the searcher is looking for … “home based business”.

For example (this is a crude example for demonstration
purposes. The keywords are too broad and competitive. So
don’t necessarily use this as it probably won’t work. The
purpose here is to demonstrate the process) …

Example Keyword: mlm

Example Ad:
Still Failing in MLM?
Learn to Soar in a Volatile Economy.
Proven System. Recession Proof.
YourDomainName.com/?site=MLM

Landing Page:
Now, at this point “most” people might send them to a landing
page like “100Millionaires” which begins with the headline:

You’re About To Learn How This
“Muffler Salesman” Raked In Over
$143,220.00 In A Single Month

Now this is a “good” landing page for our ad.
But a “better” landing page from this ad would be one that
“transitions” the prospect more seamlessly. One that repeats
what we said in the ad and really “speaks to” our prospect’s
query. So it leaves the prospect in no doubt that we are
talking “to them” and talking about their concerns. That’s
why I would use the “MLM” landing page, available in the
back office. Because in the headline it repeats the wording
“Still failing in MLM”. Perfect …

Are YOU Still Failing
In An MLM Or A
Network Marketing
Company

Now, the person who clicks on the ad knows they’re in the
exact right spot. They’ll think to themselves. “This is exactly
what I was looking for. This page was custom built for me”.
The transition is smoother, their initial interest — conveyed
by the keyword they typed in — was matched by our keyword,
reinforced by our ad and then repeated again on the landing
page. We are promising to deliver exactly what we said we
were going to deliver. That is, information about their specific
problem (still failing in MLM).
All they have to do is give us their name and email address.
That’s the power of the keyword chain.

cheers, Cameron.