This week the guys at mystoryhub let us know about a new service that is detailed here  … http://myccmarketing.com/services/mystoryhub.php

A quick word of advice/clarification … I think (pls correct me if I’m wrong as I wasn’t on the call), I think this is a service offering to set up a hub site. Now this is fine, if you want someone to set up a good looking personally branded website.

But (and this is a big “but”) if you’re after a Google Adwords-friendly landing page to beat Google slaps, I don’t know if this is the answer. You’ll have to clarify it with the guys at MyStory Hub.

My big concern, when I checked out the http://myccmarketing.com/services/mystoryhub.php
offer is that it didn’t mention that they can or will design any “landing pages” for us.

Now, here, everyone needs to understand there is a huge difference between a landing page (squeeze page, capture page, opt-in page) and a “branded personal website or blog”.

The examples at http://myccmarketing.com/services/mystoryhub.php are “branded personal websites/blogs”. Tanya and my branded personal website is http://cameronandtanya.com. On the other hand, an example of one of our Landing pages is http://turnkeymarketingonline.com. Huge difference in form and function.

A landing page is set up with the sole purpose of capturing a lead’s name and email address (and possibly phone number). You can have dozens of these doing their job all over the internet.

A branding page (personal website) on the other hand serves a totally different purpose (in terms of our sales process). This is where people go — after they have become a lead. You direct them there, once you have established contact with them to get to …

• know you
• like you
• build rapport with you
• and trust you.

It’s like inviting people to your Home, after you made initial contact with them in a business sense (after they’ve been to your landing page).

So, your prospects will generally (99% of the time) become a lead from your landing page, not from your branded website/mystory hub/Wordpress blog.

It can be confusing. But it is dangerous (if that’s the right word) to imagine that you can have a personal branding page that ALSO functions as a landing page (lead capture page).  The two have to be considered as serving two completely separate functions. One capture, the other rapport.

I would have liked to see the mystoryhub offer include a Google Adwords-friendly landing page design, with the form and everything. You’ll want to check this out with them.

Yes, you can certainly include a landing page within your personal website. But the landing page’s purpose and navigation should be isolated from the rest of the site. Otherwise people will get there, get distracted and start wandering around, instead of focussing and giving you their name and email address in return for the promise of “what’s on the other side”. You see, if there is no “other side” because the other side is already conveniently laid-out for them in your navigation bar, then there will be no reason for them to provide their name and address.

So I’d be asking the guys at mystoryhub if they can incorporate a Google Adwords-friendly landing page
for you.

You will want them to basically copy the general wording and layout from one of the landing pages from the back office. But change the design and change the names of the graphics and maybe include a pic of yourself and a sentence to introduce you (to make it Google Adwords-friendly). You will want them to bring across a “form” (the bit where the person fills in their name and email address) and they will need to link that back to aWeber and then back in to CCPro back office for you so you can track your leads.

I’ve just been through this today. Quite involved (sheesh). Good luck.

At the end of the day when approaching the thought of planning a landing page that’s not hosted by CCPro don’t be thinking you can incorporate one with, for instance, a personal blog site Home Page for instance. I just don’t think it will work. Too distracting. A traditional welcome page with a “For More Information” Form, is not a Lead Capture page, not an effective one anyway.

Yes, it is still a good idea to have a lead capture form on your Home Page and wherever else you might want one, but it’s not going to get many leads for you.

Of course there’s always an exception. Michael Forces blog (see picture below) at http://securebusinessmodel.com is the exception in this case. Michael has designed this whole site like a personal blog site.

But it’s not a “blog site that acts as a landing page”.

It is, rather, a landing page that looks like a blog site. Or, to be more accurate, a series of landing pages that, together, look like a blog site. Very cool. You go from one page to the next and unwittingly you are being confronted by one “landing page” after another. Ingenious. Each page makes you want to join Michael to see what’s on the other side. He gives a lot of info, but he’s careful about what he doesn’t tell so that there is still the offer of something incredible “on the other side”. Every page has an opt-in Form. You have to fill in the form to see a “Private Business Overview”. Every page has pics of Michael and Dalila enjoying the lifestyle made possible by “whatever it is on the other side”. Every page has great headlines. Every page follows a similar rythm and feel.

I hope this makes sense. Please understand you don’t have to worry about Google Adwords-Friendly landing pages unless you are doing Google Adwords advertising to get your leads.

Some awesome advice here from the “King of Copy” Craig
Garber.
Tanya and I paid $7,000 just to speak to this guy for a day.
That’s how much we value what he says. If you aren’t already
signed up for Craig’s list it’s well worth while. He sends emails
like this about three times a week. Incredibly useful information.
Don’t buy anything from him, just get his tips, they are worth
a million bucks.

Here’s Craig’s tip … this one is about “transition marketing”
or “process marketing” (our term) which we cover from page 23
of Online Marketing 101 (download it here
http://cameronandtanya.squarespace.com/online-marketing-101/

Something you need to consider when you’re selling — especially
in print — is the number of things you’re trying to do at
once.

For the most part, you should ONLY be doing one thing a at
time.

Each sentence should only be dealing with one issue.

Each paragraph — one issue.

And each decision you ask your prospects to make, should only
revolve around one thing at a time.

There are a few reasons for this:

One, what you know about your product or service is usually
infinitely more than what your prospect knows.  And while it’s
great to be enthusiastic, it’s equally important to make sure
your prospects are on the same page with you.

Plus, most topics aren’t as simple as you think they are.  And
when it comes to spending money, people generally want to be
100% crystal clear on what they’re getting.

So while you might be tempted to say something like this:

“This racquet is made of carbon fiber manufactured under the
same controlled scientific environment NASA manufactures the
components of the space shuttle.  This material was discovered
by accident while NASA scientists were trying to create a
special space-age polymer designed to last no less than 100
years and you’ve never seen anything like it!”

You’re far better off saying this, instead:

“This light-weight racquet is incredibly durable.  In fact, it
is made from the exact same material NASA uses to build the
space shuttle.  Because of this, we guarantee its durability,
for 100 years.  If ANYTHING at all happens to it during this
time, we will replace it, 100% free.”

[Cameron ... the equivalent, in our case, might be "trying to sell"
the concept of WMI and the M1 M2 or M3 too early. Rather than
simply selling THE NEXT STEP (ie the landing page or the
application). eg: Come and join our business. It's called Carbon
Copy Pro and we work with a company called Wealth Masters
International and we sell their products and we do it on the
internet. So you'll have to learn that too, but don't worry we'll
teach you. And, by the way, did I mention it only costs $20,000
to come in at the top level.]

See, when you’re only trying to make ONE point at a time, you
are much more likely to make that point.  But when you’re
trying to get people to do more than one thing at the same
time, or think about more than one thing at a time… it’s just
too confusing and things get lost in the mix.  The importance
of any one thing is generally diluted, and your strong benefits
wind up going unnoticed.

[Cameron: Amen Craig, at the start of our Transition Marketing
process all Tanya and I "sell" is useful information (the Coffee
House Letter), then we try to sell an "Application to Find Out
More" about CCPro. It's subtle, seductive. You should never go
charging in to the sales process like a rhino.]

This is especially important in print, where you’re stripped of
all the non-verbal communication other media allows you to
use.

And you can take that… to the bank.

I just noticed this alert in the back office (below).
Anyone interested in doing Google Adwords will want to be on this call. See you there.

Sep 20, 2009: Special Monday Night Google Strategy Call

With the sweeping changes at Google over the last three months. Many of our members were blindsided by the rule changes. Our top marketing minds have been working on a solution for the past month. We feel we have a rock solid plan. On Monday night we will be unveiling our new Google strategy and turn key solution for our members. If you plan to use Google as one of your marketing strategies you MUST be on this call.

Monday,  September 21, 2009
10:00  pm EST (Tuesday Midday Brisbane; 2pm New Zealand)
Dial In: 507-726-3444
Access Code: 11267

Is getting leads really all that hard???

Well, I guess it depends on who you talk to these days.

Let’s face it, network marketing is more competitive,
more expensive, more complex, and more fierce than
ever before.  And, right now, Google advertisers, in
particular, are throwing in the towel faster ever.

A few weeks ago we surveyed our subscribers asking
what is their biggest challenge in network marketing.

We got back a lot of replies, and as we read through
each one, we kept hearing a central theme …

“My biggest problem with network marketing is how
to generate leads and make more money than what
I spend on marketing.”

Why is this such a struggle for so many? 

Why can’t people launch their online businesses and
make them soar?

And why is network marketing frustrating more and
more home business owners?

After talking to hundreds of people, Tanya and I are
convinced that there are two fundamental reasons
for all of this:

1.  Most fail to properly grasp and apply the powerful
but counter-intuitive fundamentals of “Information
Marketing” (or Attraction Marketing) to build
high-performance businesses.

2.  Most fail to create a well-thought-out sales funnel,
break it into pieces, and work at optimizing each step
(transition marketing).

You see, network marketing is not just about keywords,
clicks and leads.

That’s where it begins, and no doubt it is a very critical
step.  But what do you do with your visitors once they
arriveat your site?  How do they move through your sales
funnel? If they want to proceed, can they do so assuredly
and automatically?  

These questions boil down to having a watertight sales
funnel: including things like a good picture; a congruent
flow; a landing page that matches the ad, a personal web
site that allows people to get to know, like and respect you,
a system of autoresponders that enable you to continue to
communicate with them, auto-matically. And CCPro gives
more tools than ever for getting the job done! All you have
to do is understand the genius that is the CCPro
“information marketing” system, and put it to work for you.

But for many network marketing users (myself included),
getting a firm handle on their sales funnel and learning
which tools to leverage for the best results is a daunting
task. No doubt about it.

The (short-term) Answer: Forget the tools for a while.
Forget about twitter, Facebook, Google, WordPress, YouTube,
SEO etc.

Instead, focus on the PRINCIPLES of  “Information
Marketing”. The touchstone upon which any good business
is built. Learn the skills that will empower the successful
deployment of the mechanisms like Squidoo, Blogger,
MySpace etc. These “tools” are your servants. Nothing more,
nothing less.

The ANSWER: Information Marketing. 

THE RESULT:  Less time and money spent, more money earned.

A master knowledge of “Information Marketing” will put an
end to your frustrations.

Hi Cameron,

I was listening to an Urban Cowgirl recording and a guy was talking
about using keywords from his landing page to outline his Google
campaign. Basically working backwards. Hence my reasons for wanting
to use the word ‘MLM’ in my Headline so that I can really target my
traffic specifically to ‘disgruntled MLMer’s’. Anyway, lots and lots
to learn. I’m chomping at the bit to start a Google campaign, but I
know that I have to wait until I’m at M2 level. 

Regards 

On Tue, May 12, 2009 at 10:31 AM, Cameron Outridge wrote:

Yes using MLM in a headline is a super idea.

Keywords are everything.

Where possible, you want the same keyword in your adgroups,
your ad and your landing page. Tanya and I call this the Keyword Chain.

So when I go “hunting” for “MLMers” I run adgroups that contain
Herbalife words such as …

Campaign: MLM

MLM Ad Group 1
MLM
[MLM]
“MLM”

MLM Ad Group 2
MLM Business
[MLM Business]
“MLM Business”

MLM Ad Group 3
start an MLM Business
[start an MLM Business]
“start an MLM Business” 

MLM Ad Group 4
MLM reviews
[MLM reviews]
“MLM reviews” etc etc …

We also run an ad that contains “MLM” in it somewhere…

I Looked at MLM But …
Then I Read The CoffeeHouse Letter
And Found A Lucrative Alternative
turnkeyonlinebiz.com/MLM

Note how I also place “/MLM” in the Display URL.
I’m not sure if this “works” yet but I’d say it would help. It’s all
about keywords. Your display url doesn’t have to match your
actual url exactly.

Where practical on our landing pages we make sure to use the word MLM
throughout the page.

cheers, Cameron.

The INTENSITY of competition in home business and network marketing arena is heating up right now (Have you been feeling it?).

There are more people rushing to join the industry. More customers, that’s good. But more customers also means more competitors.

In any case, we need to know what we’re up against. We must have MORE than a “great” product and a turnkey “system” to prevail against the toughest rivalry.

*Understand this:

The key to success in network marketing is NOT brute force!

It’s FINESSE.

Even if you’re competing with 5000 other marketers, the secret to winning this game is counter-intuitive but simple.

Sixteen years ago, stuffing a few thousand flyers in people’s letterboxes was enough to do the job. Obviously, that’s not going to cut it any more.

Nowadays you must make the paradigm shifts necessary to propel you to the head of the pack.

And, like anything else, it’s easy when you know how.

So what is the secret?

After speaking to hundreds of people about network marketing and CCPro, we’re convinced that there is one fundamental, foundational understanding that people must comprehend …and that is this:

*Attraction Marketing*

Understand and implement the principles of Attraction Marketing and you’ll steadily surpass even the most determined competitors. It’s not easy. But it gets easier.

Again, you do NOT succeed in network marketing through brute force selling. Don’t pitch. Never pitch. Instead TEACH.

Lever off the shoulder of the giant you have teamed up with … CCPro. The fact that you had the foresight to join the best online marketing education company on the planet makes you a leader in this industry.

But what to teach? What to offer first? Well, the “Self Employed & Rich” series is a good start. Promote that, attract a list, market to that list. The Coffee House Letter is another “Attraction Marketing Tool”, an awesome one. We use both, at the same time!

In fact, here’s a screenshot of a “Form” we’re going to use on our new landing page. Notice we’re not pitching our business here. We’re “pitching” the Coffee House Letter.

Then, when people give us their email address, they get to know us (from our emails and our website) and they get to know about CCPro. It’s simple, it’s beautiful and it works.

It works because, in the first instance, we’re giving information WITHOUT WANT. We’re teaching. We’re attracting. We’re implementing the fundamental but counter-intuitive laws of “Attraction Marketing”.

If you don’t already have Mike Dillard’s Magnetic Sponsoring Course go here … http://tanyaoutridge.magneticsponsoringonline.com

A quick update on two things regarding my last post.

1. Audra has already implemented the changes I recommended about her landing page and I received the following message …

Hi Cameron,My new landing page must be working – just had a new lead pop in from my ‘Self Employment’ landing page.Very cool.Thanks again – Audra

2. In my last email The Bullet Points should have appeared on separate lines, like this (below), rather than being “run-on” as it was.

In this Boot Camp Series you will learn …

• Day 1: How to increase your personal value to the world by tapping into the value of a system and increasing your value “by association”.

• Day 2: “Why less than one in a thousand people in the MLM industry will ever make 6-figures (and what you can do to be 1 in 1000)”

• Day 3: “How To Avoid The ‘Stupid Tax’ Of Online Advertising”. (You won’t want to miss this one …)

• Day 4: How to use the counter-intuitive power of attraction marketing (it’s simple but no-one actually does this)

• Day 5: How to automate your marketing for ultimate leverage and freedom (this is where it gets really interesting

• Day 6: How to turn “leads” into cash-paying customers (can you spell “auto-matically”?)

• Day 7: “Nine Keys to Choosing the Right Company — one That Can Provide $1,000-$30,000 A Month Residual Income (in Less than 12 Months. No. 9 is a doozey)”

I received an email from Audra asking for some specific advice regarding her landing page. You may have heard Tanya and I say marketing is half “science” and half “dark art”. In this example Audra has done the “science” of transition marketing brilliantly. She had chosen excellent keywords. She’s employing “Attraction Marketing” strategies by offering relevant information. The keywords transition smoothly to her article at ezine articles. And the end of the article “sells” the landing page effectively.But …Problem: the landing page isn’t converting.Solution: It probably requires a little “dark art” tweaking with some “blind bullets”.

Check this out …

———————Audra Wrote——————————-

On 13/09/2009, at 11:19 AM, Audra wrote:

Hi Cameron,

Can I get your feedback on one of my Landing Pages? I’ve been getting quite a good response to a long tail keyword but they’re not converting to many leads, so I’m figuring it must be my landing page.

I’ve had 141 visits to my “Online Self Employment” landing page, but only 4 leads.

Here is one of the articles that I have written.http://ezinearticles.com/?Online-Self-Employment-Opportunity—How-to-Find-a-Really-Good-One!&id=2785366

And here is the Landing Page that I created to go with it.http://www.audrastarkey.com/?site=myownselfemploy&t=selfemploy

I’ve tried to keep my landing page minimal – with the main focus on capturing their details, plus ensuring my keyword is also present on the landing page.

Appreciate any feedback/ideas/suggestions Cameron.

Thanks – Audra

———————-Cameron Wrote—————————-

On Mon, Sep 14, 2009 at 9:33 AM, Cameron Outridge wrote:

Hi Audra, I think what you’ve put together there is awesome. Great transition marketing. Yes, it’s clear the landing page is letting you down because people are going there (141 visits), but then not filling in the form (only 4 leads). At even 10% conversion rate you would have 14 leads. This is the beauty of measuring each stage of the process, we can usually pinpoint exactly where the “hole” in our pipeline is).

So I’m thinking you will want to “sell” Self Employed and Rich Series Better. After all, it’s a pretty big step we’re asking people to take, from casually surfing the net, to giving their details and signing up for a course.

So I guess (actually I know for sure) we have to give them some very compelling reasons to fill in the form. The Coffee House Letter landing page does this really well. Remember the bullets points on it? Plus it also provides “social proof” in the form of the testimonials.

So, to “sell” the SE&Rich series better I’d try some kick-butt bullet points.Bullet points give the promise of information, but not the answers, (Craig Garber calls them “blind bullets”). So in this case you are trying to “sell” the Self Employed and Rich Series. Luckily most of the Self Employed and Rich Series article titles actually do a great job, in themselves, of selling the article. So, below, I basically used the article headers to produce a series of seven Bullet Points, for you to include on your landing page. People like flow and rhythm so I’ve started each with the Day No (Day 1, Day 2 etc). Plus at the end of each, in (brackets), we’re talking to them one-on-one (it’s like we’re whispering to them on the side, a little secret that we don’t tell everyone).

Check this out … (the first one is bit wishy-washy, but I like the rest)

In this Boot Camp Series you will learn …

• Day 1: How to increase your personal value to the world by tapping into the value of a system and increasing your value “by association”.

• Day 2: “Why less than one in a thousand people in the MLM industry will ever make 6-figures (and what you can do to be 1 in 1000)”

• Day 3: “How To Avoid The ‘Stupid Tax’ Of Online Advertising”. (You won’t want to miss this one …)

• Day 4: How to use the counter-intuitive power of attraction marketing (it’s simple but no-one actually does this)

• Day 5: How to automate your marketing for ultimate leverage and freedom (this is where it gets really interesting

• Day 6: How to turn “leads” into cash-paying customers (can you spell “auto-matically”?)

• Day 7: “Nine Keys to Choosing the Right Company — one That Can Provide $1,000-$30,000 A Month Residual Income (in Less than 12 Months. No. 9 is a doozey)”

cheers, Cameron.

———————Audra Wrote——————————-

On 14/09/2009, at 10:26 AM, audra starkey wrote:

Hi Cameron,

Gotcha! I will add your “kick-butt” bullet points and monitor the results. Hopefully they will help increase the ‘impressions’ to ‘leads’ conversions.

I never really thought of bullets being “blind information” per se, but it makes sense. Tease them and hook them in – I like it!

Thanks heaps Cameron – Audra

We’ve had tremendous response to our “Training Manual” …Online Marketing 101.If you haven’t downloaded it yet, you don’t want to be like themember who said she nearly cried when she read it and realisedhow clear it made everything. “If only she’d had it earlier”.

Here’s a brief message from Tanya so YOU don’t make the mistakeon not downloading the Guide…http://www.youtube.com/watch?v=3D8Ev-XJPVI

And here’s a link to download the Guide …http://cameronandtanya.squarespace.com/online-marketing-101/

Just wanted to send you a message to clarify a couple things.There was a meeting the other day with all of CCPro companyheads. Many emails have been received by CCPro over thelast little while from CCPro members looking for direction withtheir marketing. This made Tanya and I think that maybe youall had the same questions. So here is some clarification:

Google is clamping down on biz opps and hypey money makinglanguage.

Do we want people marketing on Google? Of course.Do we also want people to understand the risks of beingblacklisted if Google sees them as a biz opp? Absolutely.

CCPro wants to be responsible about this. Google is a greattraffic source but not the only one and we want people todiversify.

As far as the compliance guide is concerned it has to be blackand white so CCPro can hold people accountable if they aretarnishing our reputation. In addition to that, they want tohave something solid in case the FTC ever comes calling. Wewant to show proof that we are on the same page.

Income claims with numbers are out. Inferred income claimsare a grey area. We want you to ask yourself if you wouldwant your grandma to read it. Of course you will have to uselifestyle examples and things that motivate people and YESwe are still targeting the same group of people. Just do a gutcheck and make sure they have class.

Google will be more stringent than any other marketingtechnique. They are the ones on the war path. Not us.

An ad that Jay liked was:

Entrepreneurs Wanted.Learn To Dominate the NetAnd Write Your Own Paycheck

Aaron likes:

Have Cheerios With The KidsTake Control Of Your Time ByLearning From The Best.

You are all extremely intelligent and will actually get better asyou open your mind to different hot buttons. Let’s bring thefocus a little more on education and “Attraction Marketing”(teaching sells) and a little further away from “get rich quick”.

respectfully, Cameron and Tanya.

PS: Stay tuned for an email about “Attraction Marketing” & howif you use “Attraction Marketing” techniques all this bruhahadoesn’t even come into consideration.