Google has FINALLY released the details of what they want for websites. CCPro were about 3/4 of the way ahead of the curve, but there are a couple of very important things we missed. The Urban Cowgirl is now feeling very comfortable about what needs to be done and she will be going over the top 20 things you need to do with a site to stay compliant on her call right now. I highly recommend you get on this call NO MATTER WHAT (if you are looking at Google Adwords PPC advertising for lead generation).

Date: Tuesday, October 06, 2009Starts: 4:00pm PST/6:00pm CST/7:00pm EST (tonight only)Listen Live: http://www.GoldRushRadio.comWebinar: http://urbancowgirl.acrobat.com/goldrushTopic: Google Gold Rush

A great message here from a guy who calls himself theAdWords Mad Scientist. He says gone are the days whenGoogle Adwords advertisers could ignore quality scoreSEO, “keyword density”, separate pages for differentkeywords, and all that …

… “The days of not having to worry about such things are over!After a while of letting advertisers get away with having”whatever” on their sites, Google is now taking into account the”quality” of landing pages.

And those that don’t live up to standards are getting slappedhard!

So that’s the “one thing” I want to impart to you today:if you want to succeed in Adwords, in the long run, you’ll haveto keep “quality” up. It’s not just about CTR anymore (thoughhigh CTRs are still pivotal).

If you ignore the idea of quality, you’ll get slapped time andtime again by Google.

Now for the good news:

Overall it’s still very much the same game.Google has just added another dimension to the “space” we’reworking with.

If you can get some easy tips (and some tricks), you’ll be ableto keep Google happy, and in turn completely outgun yourcompetitors.

And if you’re lucky enough to NOT have competition right now,you still need these tips to keep your costs low and maximizeprofits.

The game now belongs to those savvy enough and shrewd enough toplay it well.

Google has been banning advertisers in the masses for “poor quality landing pages.” In some cases, Google was sending out stern warnings to advertisers that they will be banned and in other cases, they just banned these advertisers outright. In my case I was banned outright (hahaha).

Google has responded and given us some insight into what it wants. Here is the official response in its entirety:

The suspensions and final warnings that are referenced in this thread are due to account level actions taken against advertisers who’ve submitted multiple sites that violate our landing page quality guidelines. This is an existing policy to discourage repeat offenders by taking account level action. These final warnings and suspensions were only applied to sites with multiple violations which were manually reviewed to ensure that our policies were being applied correctly.Certain kinds of websites (ref1) are not allowed per our policies because the user experience is of low quality or we consistently receive negative feedback from our users about these kinds of pages. These sites include:

* Data collection sites that offer the false promise of free items, etc., in order to collect private information.* Arbitrage sites that are designed for the purpose of showing ads* Affiliates who provide limited value by being a bridge page with the intent of solely driving traffic to another site or who are framing an affiliate site* Malware sites that knowingly or unknowingly install software on a visitor’s computer

You can find more information on this topic in the AdWords help center, under Landing Page Quality (ref2)

Landing page checks happen continuously, even after an ad has been approved, through both manual and automated methods. You can evaluate whether or not your site is in line with our landing page quality guidelines (ref3) If not, you can make the appropriate changes to your site or delete all ads that point to the low quality sites. Paused ads will still accrue violations against them.

We apply the same standards to all the sites that we check so violations are evaluated regardless of spend, keywords bids or history of the account.

Also note, some accounts have both allowed sites and not allowed sites. For these accounts, if you received a warning please remove the low quality sites from your account by deleting the ads pointing to these sites.

We constantly try to improve the quality of the ad experience which we believe helps both the consumer and advertiser when users can trust the quality of the site they reach when they click on an ad.

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Referenced pages as noted above:

1) Are there any types of websites that merit low landing page quality scores?http://adwords.google.com/support/aw/bin/answer.py?answer=66238

2) Landing Page Qualityhttp://adwords.google.com/support/aw/bin/topic.py?topic=16348

3) Landing Page and Site Quality Guidelineshttp://adwords.google.com/support/aw/bin/answer.py?answer=46675