I have been awake all night (thanks to some killer jetlag), surfing TV stations and watching infomercials. Basically, that is all that is on in the middle of the night. And while I inwardly cursed that there was not a halfway decent movie to be found, I was struck by the sudden thought that watching [...]
Technology CANNOT replace Psychology in marketing. Get inside your ideal prospect’s head to find them online.
There is an old saying in marketing that goes like this. “If you try and appeal to everyone in general, you’ll attract no-one in particular”. This is a critical concept to understand before you plan and execute a marketing campaign. Stop and think about it for just a moment. Why is it that old school [...]
What do New Yorkers have that you can use to build a multi million dollar business? The “rules of engagement” for aspiring entrepreneurs according to W.A.R.
As entrepreneurs, it is our obligation to stand out in a world of mediocrity. To excel and become the best version of ourselves, we will do more, learn more, be more and give more. There are no shortcuts to this journey, and the path will present you with challenges, set backs, frustrations, roadblocks and rewards [...]
You can “Tweet” until you are blue in the face, but without a watertight sales pipeline, you might as well be whistling Dixie…
This conversation, (and headline, incidentally – thanks Cam!) came up yesterday at our morning meeting. Cam and I were discussing the sales pipeline, as we are now starting to see the first ones we have built generate leads, apps and sales. Now, this is going to be a short post today, and the point of [...]
I’m as good as my word, today I’ll talk about writing your story for marketing purposes.
Okay, so yesterday I got off on a tangent in the middle of my niche marketing piece and started on the importance of your ‘story’ in the marketing process. I made the commitment then to go into depth about this today. And I promise, I will not inflict any more Julie Andrews moments on you [...]
“Do-Re-Mi” is a very good place to start…How to start at the very beginning in your marketing.
Indulge me for just a moment as I enjoy a nostalgic little stroll down memory lane with a “Sound of Music” moment. Do you remember that song? “Let’s start at the very beginning, It’s a very good place to start. When you read you begin with A-B-C When you sing you begin with do-re-mi…” Now, [...]
Believe it or not, thinking like a spider will lead you straight to the fly…Search Marketing simplified.
When we first got started in this brave new world of building an Internet business, apart from feeling completely overwhelmed by information, I also recall feeling totally mystified by the whole notion of search marketing. As far as I could see, driving traffic to our landing pages was simply a matter of writing a clever [...]
Roller skating pigs should not break your focus. Top tips to help you stay on track in your Online Business.
At the very beginning of a new year, Cam and I like to spend some time reflecting on the year that was, and as a business strategy, sifting through the practices we are going to move forward with and develop further, and those we will discard. Right now we are sorting through the mountains of [...]
Do you want to know the REAL “secret” to success in your online marketing? It’s all about the Keywords.
You are probably quite weary of the endless emails that flood your inbox on a daily basis now that you operate in the world of online marketing. Anyone with a product to sell claims to have discovered the “secret”, the “key”, or the “hidden truth” to online marketing success. I know I am. And I [...]
Does the prospect of article marketing send you into a state of paralysis? A couple of tricks to get you started.
I was speaking with one of our consultants today about the best free lead generation strategies available to online business people (in my opinion at least – I’m sure that if you asked a dozen different online marketers, you would get a dozen different responses about this). And I have to tell you that one [...]
