Straight off the back of our last Social Media training webinar, I was asked to supply a little more detail of niches to market to. As I said on the call, before you start any marketing campaign, you have to discover (rather than decide) a niche to target in your marketing. I have always said [...]
No-one really cares how great YOU think your product is. Why identifying your niche market is the first and most critical aspect of your marketing online or off.
It is typical when people start out in a new business venture that they are ramped up with excitement about their enterprise, their product or their service. Completely understandable, and we’d have to say that if you are contemplating a business for which you have no particular passion, you are going to have a very [...]
