If you are a small business owner on the Sunshine Coast and you are currently looking for a website developer, you have probably felt overwhelmed by the sheer number of website developers and Internet marketing consultants available to you. Developing a website that attracts qualified traffic and helps you to convert site visitors to leads, [...]
Designing A Small Business Website? The Top 3 Questions You Should Be Asking Your Website Designer.
Getting your head around all the elements you need to take your small business online can be a daunting experience at best. At worst, it can be frustrating, confusing and costly. In theory, it should be a quite a straightforward exercise, surely. But the moment you delve into the world of websites and online marketing, [...]
The Ninth Great Lie of Small Business Sales and Marketing
Do you ever feel you are on a “race to the bottom” in your small business? There are so many huge companies competing for the consumer dollar (especially on commodity items) it makes it extremely difficult to compete. Their enormous buying power ensures that they can keep prices low, and as a small business owner, [...]
The Eighth Great Lie of Small Business Sales and Marketing
Is lead acquisition costing your small business a fortune? Are you wasting your time on presentations to people who were not terribly qualified, or at belly to belly networking meetings? While there is value in dealing with people directly when it comes to business, it is critical to have a first level filter to ensure [...]
The Seventh Great Lie of Small Business Sales and Marketing
This great lie is one that should force every small business person who is doing any type of paid advertising to lift their game. Actually, we’ll amend that statement, because all of your marketing efforts should yield a ROI for your business, or you have to cut them loose. Whether you are running paid ads, [...]
Website Design: 11 Benefits Of Using WooThemes
If you’re looking for a decent Website, then you really should take a look at WooThemes. WooThemes offers top quality themes at a low price (from $70). Some are even free. Their themes are ready to use out-of-the-box but if you want to, you can also change them. Here are our top 11 reasons we [...]
The Sixth Great Lie of Small Business Sales and Marketing
Here is one we can relate to (and I think anyone who has ever been in the home business industry will also be familiar). The first time I heard this shocker, I’ll be honest, deep down, I thought it was a complete load of BS. But you judge for yourself…and don’t ever believe it to [...]
The Fifth Great Lie of Small Business Sales and Marketing
You may have noticed as you have been reading through this series, is that what underpins each and every point Perry makes, is the necessity for a sales funnel as a small business marketing tool. And in today’s business climate, the most powerful, leveraged and automated way to build one of these is online, as [...]
The Fourth Great Lie of Small Business Sales and Marketing
This “great lie” is pretty counter-intuitive, but if you consider it is a range of contexts (even as applied to dating and relationships), it makes perfect sense. Trying too hard to win over a customer or client is inherently demeaning and immediately puts you on the back foot in the relationship. And nobody wants to [...]
The Third Great Lie of Small Business Sales and Marketing
This one is a doozy, and we hear it all the time. “I just want my ads to get my name out there and ‘build my brand’”. This is the fast track to blowing your marketing budget up the wall. And Perry Marshall describes this process and the solution next. Enjoy The Third Great Lie [...]
