The second great lie of sales and marketing is so easily remedied thanks to the capacity of the Internet to deliver high quality relevant information to the people in your niche, it is almost ridiculous. And when you build your website, it is the absolute key to attracting qualified traffic, keeping them there, and then [...]
The First Great Lie of Small Business Sales and Marketing
Over the past 15 years, we have made it our business to learn from some of the very best and most respected direct response marketers in the world. Amongst them is Perry Marshall. Perry’s book “The Definitive Guide to Google Adwords” remains the #1 bestselling ‘how to’ guide to Google Adwords in the world, and [...]
When It’s a Good Thing to Be a “Jack of all Trades”.
It is commonly said that it is not a good thing to be a “jack of all trades”. Because inevitably, you are a “master of none”. But we believe that there are some exceptions to that rule. And this definitely applies to marketing and website design. People mistakenly believe that having a great website is [...]
How to Sell Your Products and Services on the Internet
What’s the best way to sell stuff online? Well, that’s the million-dollar question, isn’t it? Everywhere you turn there is a “proven” product, formula, system or technique proclaiming to be the “key” to online marketing success. Your inbox is flooded on a daily basis with offers of the “latest, greatest, cutting edge” online marketing strategies, [...]
Do You Know The Most Powerful Currency You Can Use On The Internet?
Time and again, we see business people obsess and become bogged down with technical widgets and gadgets when they take a business online. Whether to use a static website or a blog. Should I have a pop up, or embed a video on the home page, and so on. Basically, none of this is particularly [...]
How To Influence People To Buy From You
Before you build a sales funnel it’s important to know how to encourage people to buy from you, rather than from someone else. We have a favorite little mantra that we share with people who are getting caught up in IT or design aspects (think logo, website header and business cards) of their business … [...]
How to utilise the power of “Blind Bullets” to sexy-up your landing pages
I received an email from Audra asking for some specific advice regarding her landing page. You may have heard Tanya and I say marketing is half “science” and half “dark art”. In this example Audra has done the “science” of transition marketing brilliantly. She had chosen excellent keywords. She’s employing “Attraction Marketing” strategies by offering [...]
How to Kick Your Business Into Overdrive…Some Red Hot Tips From Copywriting Legend John Carlton
John Carlton is referred to as “the most ripped off copywriter in the world” and he is also one of my favorites.
Does Your Marketing Process Make Sense to Your Prospects?
When we are selling a product or service online or off, it is very easy (too easy actually) to get carried away with our own passion for what we are doing and forget about how our business will be perceived by our customers.
Does Anyone Actually Want What You Are Selling?
Have you ever stopped and asked yourself this simple question? We see it time and again. Excited fledgling business owners with a “fantastic idea” for a product or a service extremely disappointed when potential customers or prospects are not as enthusiastic about it as they are. Often, the first and most critical step in starting [...]
