Hi Cameron,
I was listening to an Urban Cowgirl recording and a guy was talking
about using keywords from his landing page to outline his Google
campaign. Basically working backwards. Hence my reasons for wanting
to use the word ‘MLM’ in my Headline so that I can really target my
traffic specifically to ‘disgruntled MLMer’s’. Anyway, lots and lots
to learn. I’m chomping at the bit to start a Google campaign, but I
know that I have to wait until I’m at M2 level.
Regards
On Tue, May 12, 2009 at 10:31 AM, Cameron Outridge wrote:
Yes using MLM in a headline is a super idea.
Keywords are everything.
Where possible, you want the same keyword in your adgroups,
your ad and your landing page. Tanya and I call this the Keyword Chain.
So when I go “hunting” for “MLMers” I run adgroups that contain
Herbalife words such as …
Campaign: MLM
MLM Ad Group 1
MLM
[MLM]
“MLM”
MLM Ad Group 2
MLM Business
[MLM Business]
“MLM Business”
MLM Ad Group 3
start an MLM Business
[start an MLM Business]
“start an MLM Business”
MLM Ad Group 4
MLM reviews
[MLM reviews]
“MLM reviews” etc etc …
We also run an ad that contains “MLM” in it somewhere…
I Looked at MLM But …
Then I Read The CoffeeHouse Letter
And Found A Lucrative Alternative
turnkeyonlinebiz.com/MLM
Note how I also place “/MLM” in the Display URL.
I’m not sure if this “works” yet but I’d say it would help. It’s all
about keywords. Your display url doesn’t have to match your
actual url exactly.
Where practical on our landing pages we make sure to use the word MLM
throughout the page.
cheers, Cameron.
