On 11/05/2009, at 5:56 PM, audra wrote:
Hi Cameron,
I have just ‘tweaked’ my Landing Page to incorporate the word MLM
because I really want to target my marketing campaign towards
frustrated MLMers.
For the updated version – www.(hidden).com
Do you think that the title makes sense? Appreciate your thoughts.
Audra
On Tue, May 12, 2009 at 6:42 AM, Cameron Outridge
> wrote:
Hey Audra, you look and sound terrific on camera so the hard part is
done.
Now some critical analysis. Which I feel I can do because, as I said
above, the hard part is just looking comfortable on camera. And you’re
there.
You can do this stuff eventually or not at all. Test one video against
another.
I’d cut it down to 1.59 mins max. Really tight, bang bang bang.
1. This is me (look I’m friendly and nice and a real person).
2. this is where i was (I was just like you)
3. and this is what I did (filled out the form on a page just like this)
4. and this is where i am now, (“joined the best marketing system on
the planet”, or “on my way to living the life of my dreams”).
Just like you have done in the written part. This is great. It needs
to be tight like the text.
I think (think) people will look at the timer as soon as they hit the
page and if it’s 3.20mins, like yours, you’re going to be hard pressed
to keep them there. I’d try and get it to 1.59.
Less time talking about the bad side of your past. The past IS
incredibly important to the message, BUT you want to get over it
quickly so you can be “up” again.
People are looking for the solution. The formula is … “I was like
you, then I did this (and you can too) and now I’m on the way to
living the life of my dreams”.
When Tanya and I were trying to do a video at first I wanted to do
like a newspaper long copy script and it just didn’t work because we
were talking too much about the “pain” aspects of the past and it
dragged the whole thing down. You manage to get away with it a lot
better but I think it can still spend more time “up”.
Don’t mention CCPro. At this stage you just want them to submit their
details, nothing more, nothing less. If you mention CCpro they are
going to Stop, Google search it, get the wrong impression and leave
before you have connected with them. If they look to the internet
instead of a real person, they will get the wrong impression.
At the end finish with something like … You’re about to meet a guy
who made $143,000 in a month in this business and he doesn’t keep his
secrets to himself (something better than that). Check out the
testimonials that other guys have done on our landing pages and copy
the wording of one that “resonates” with you.
At the end say something like: “It just may be the most important
thing you ever read”. This is true. Think about it. We’re talking
about a business here. This business is the golden goose of networking
and you are the gatekeeper. keep that in mind. You need a final push
to encourage them to give their details.
cheers, Cameron.
On 12/05/2009, at 9:57 AM, audra wrote:
Hi Cameron,
Your feedback is brilliant. That’s exactly the sort of ‘constructive
criticism’ that I was looking for because when you’re doing the video
yourself, you are thinking of other things and it’s great to get an
‘outsiders’ point of view.
Re the time frame of the video. Yeah, I was trying very hard to cull
it – I’ll take on board your suggestions and revamp it again.
Subject: Re: My Landing Page
Hi Cameron,
Thanks – that did make sense. You have given me lots of really great
tips – I’ll certainly be making some changes to my marketing over the
next few days.
Re Google – I figure I’ll take to it like a duck to water OR a duck
caught in an oil slick!!
