You know how it is.
You are so busy running your business, that you can’t see the wood for the trees when it comes to your marketing.
Many business owners mistakenly believe that all they need to run a profitable business is a great product or service, and the marketing will just ‘take care of itself’.
But this could not be further from the truth.
And we have found that having a fresh set of experienced eyes running over every aspect of your business can dramatically help to improve your understanding of what problems your business solves, what needs it fulfills, and most importantly, where you are most likely to find the people who are ready to buy from you and not your competition.
This is why we have developed our consultation service.
In order to map out a road forward for your business, it is vital that we can gain an understanding of where you are now, and where you have been.
We go through your business with a fine tooth comb, and examine what solutions it brings to your market.
From there, we look at the most profitable segment of your business (and those you wish to develop further). We identify your ideal client or customer, and their unique set of needs. This is your niche.
Then we match your advertising message to the people in your niche, so that it ‘meets them where they are at’.
Once we know the message you are taking to your market, we can outline your USP (Unique Selling Proposition), or in plain language, what makes you unique, and sets you apart from your competition.
This analysis is the vital first step in developing a marketing strategy.
Because there is absolutely no point spending the time and money to develop a website, without having a crystal clear understanding of who you are trying to speak to, and what you will say to them when you do have their attention.
This is where understanding the psychology of the sales and direct response marketing process trumps technology every time.
At the end of our consultation, we present you with a comprehensive marketing blueprint to implement in your business. This may include print advertising recommendations as well as Internet, if this is appropriate for your situation.
We outline resources, tools and technology strategies that we feel would serve your business most efficiently and in the most user friendly and cost effective way.
Then, the choice is yours.
You can go ahead and outsource the work to the technicians of your choice, or you can outsource to us.
This way, you get to take control. You can decide what programs, tools and strategies you do and don’t need.
And best of all, you can start your marketing small, and test what works before you go ahead and outlay a lot of money on website design and features you can do without.
Having a fresh perspective of your business can be the difference between delivering a message to your market that places you at the top of their mind, and miles out in front of your competition, or scrambling to keep up with what every other business in your market is doing.
When you use information to define your USP, educate your ideal customers and clients about your products and services, position yourself as the expert and leader in your field and outline the benefits to the people in your niche of doing business with you … You will finally dominate your space on the web.
7 Reasons To Consult With Sales Pipeline Pros
There are many online marketing agencies and web design companies. Here’s seven reasons to talk to us first:
1. We understand marketing from in-the-trenches experience. 11 years owning our own award-winning newspaper and three years as award winning direct response internet-marketers.
2. We have a proven record of delivering results to clients. Service is in our DNA (just look at the testimonials).
3. We’re experts at transitioning website lookers into product buyers. We call this transitioning the “dark art of conversion”. Website visitors are no good to you if they don’t eventually enquire or buy.
4. We speak your language when it comes to the internet.
5. We don’t outsource. Some things are too important to trust to someone else. When you consult with us you get two brains working on your business from two perspectives with one outcome in mind, making you money.
6. We’ll teach you what you need to do yourself, and what you can outsource. You don’t want to be relying on some geek in an Indian call centre to make a simple correction on your site. Then again there are some one-off things that can and should be dispatched.
7. You can test drive our perspectives for FREE by signing up to receive our free e-book, the Five Step Sales Funnel Formula, or buying our definitive guide, Online Business Blueprint.
Is it for me?
A while ago we renovated our two story house up on a hill in Buderim. The first thing we did was hire an interior designer. It cost $800 but I reckon it was the best money we ever spent. She gave us a colour scheme and materials and instructions to ensure everything came together beautifully. The result was we added tens of thousands of dollars of value to the house.
If you’re going to be outlaying a lot of money, doesn’t it make sense to have a professional lay the groundwork for you? If you’re going to invest in a website doesn’t it make sense to do things the right way and ensure you get it done right, the first time? Doesn’t it make sense to know you can build your online presence from small beginnings, step at a time rather than trusting the whole shebang to one company?
What does a typical consult look like?
The first half of our consult is diagnostic. We want to see exactly what “condition” your online business is in, right now, and how it got there.
• What’s working and what’s not?
• Is an online strategy going to work in for your product or service?
• Who do you sell to and why?
• How do they buy and what do they want?
• What are you happy with and what would you like to change?
• What’s your USP?
• Why should people buy from you rather than your opposition?
• How much is an average customer worth to you and how can we increase that amount?
The second half of the consult is more “prescriptive” in nature.
• We’ll talk about a sales funnel and what it looks like.
• We’ll show examples and relate them to what you’ve probably noticed a hundred times online.
• We’ll let you know the parts of your system that are already in place and propose solutions to fix any blind spots and weaknesses.
• We will demystify the online sales process, so you can take action and pursue your business objectives. This is just as much about “marketing” as it about website design or the internet.
• We’ll explain in a way that makes complete sense – ways you can attract people to your site.
• We’ll explain how you can encourage them to engage with you and provide to you their name and email address.
• We’ll talk about what you can offer in return for these credentials.
• Then we’ll talk about how you can further engage with the potential client to educate them about your product or service.
• Finally we’ll outline methods to encourage them to buy from you and how to set up a payment system that works 24/7.
Best of all we give you enough information so you can make your own decisions based on an appreciation of the BIG picture. You’ll be able to see the wood for the trees, so no-one can pull the wool over your eyes. $15,000 for a website? Tell ‘em they’re dreaming.
Deliverables
The objective of our service is to establish (or optimise) a lead generation pipeline based around your website. The result is a lead generation process that is deeply integrated with your back end sales process and the overall goal of filling your business with cash-paying clients.
Online marketing is becoming intensely competitive but also incredibly profitable for businesses who know how to leverage the internet as a sales and marketing tool that works like and extension or another dimension to your business.
This lead generation system is perfect for complex sales scenarios because it:
• Allows you to attract qualified prospects efficiently and at low cost.
• Automatically Educates prospects about how and why you’re different from all your competitors.
• Builds trust with potential clients so they feel comfortable engaging with you to discuss what you offer.
• Nurtures prospects at different stages of the decision-making cycle with appropriate messaging.
• Is scalable. You can manage 50,000 clients as easy as you can manage 50.
• Generates sales, for less cost, with less effort.
• Puts Your Online Marketing On Autopilot
Here are some of the important points we can cover off:
• Domain – purchase a Domain name on your behalf (chosen in consultation with you) if you haven’t already got one.
• Hosting – Set Up and pay for Hosting at Hostgator for a WordPress Website if required.
• WordPress – Download WordPress from WordPress.org
• Load a Woo theme (that’s the one this website was built in)
• Shopping Cart – Load Shopping Cart designed to work with WooThemes (that’s the theme this site was built with).
• Landing Page – Customized Landing Pages.
• Website – Import a multi-page website for your use under your domain name including:
— FAQ Page
— About Us — Products and Services
— Contact Page
— Resources Page — and more.
• Edit and optimize your content.
• Opt-In Form – Create compelling and company-compliant, FTC and Google-compliant landing page and lead capture form offering a Free report in exchange for the contact details.
• aWeber – Link lead capture form to your personal Aweber account.
• In essence, we will build for you, the same framework that enabled us to become top earners within six months, and earned us recognition as Master Marketer Award Winners.
Rapport Building Phase Deliverables
Here are some of the important services we can cover off:
• Website Design – Professional, appealing layout.
• Transitioning – Navigation containing tight conversion, relentlessly but unobtrusively.
• Appropriate Look and Feel – Relevant content that relates to your keywords.
• Unique Content – Individualized theme throughout pipeline.
• Autoresponder Set-Up – Set up an auto responder account with aWeber if you don’t already have one.
• Autoresponder Copy – Upload an auto responder campaign. “Top heavy “so that you “flood” your leads’ inboxes hard and early when they are keen to buy and then trail off in frequency after first week.
Finally
If you wanted to climb a mountain you’d research a proven path (unless you’re an experienced mountaineer or a raving massichist).
You would research a proven path because there are hidden dangers, treacheries and just plain obstacles that will prevent you from going where you think you can go in a straight line.
The problem with proven paths is that many people know them. You have to share the view at the top.
But if you’re willing to do just a little more …
You can take a path a little longer a little steeper and a lot less popular, but you get to enjoy the results (the view) all to yourself.
Do your research, to protect yourself from failure. To get away from competition. To build a solid base.
It takes a little more work.
When you build a house people like to talk about kitchen, bedroom, bathrooms … everything but the foundation. But when you think about it the foundation is what the rest of their lives is based on.
