Is getting leads really all that hard???
Well, I guess it depends on who you talk to these days.
Let’s face it, network marketing is more competitive,
more expensive, more complex, and more fierce than
ever before. And, right now, Google advertisers, in
particular, are throwing in the towel faster ever.
A few weeks ago we surveyed our subscribers asking
what is their biggest challenge in network marketing.
We got back a lot of replies, and as we read through
each one, we kept hearing a central theme …
“My biggest problem with network marketing is how
to generate leads and make more money than what
I spend on marketing.”
Why is this such a struggle for so many?
Why can’t people launch their online businesses and
make them soar?
And why is network marketing frustrating more and
more home business owners?
After talking to hundreds of people, Tanya and I are
convinced that there are two fundamental reasons
for all of this:
1. Most fail to properly grasp and apply the powerful
but counter-intuitive fundamentals of “Information
Marketing” (or Attraction Marketing) to build
high-performance businesses.
2. Most fail to create a well-thought-out sales funnel,
break it into pieces, and work at optimizing each step
(transition marketing).
You see, network marketing is not just about keywords,
clicks and leads.
That’s where it begins, and no doubt it is a very critical
step. But what do you do with your visitors once they
arriveat your site? How do they move through your sales
funnel? If they want to proceed, can they do so assuredly
and automatically?
These questions boil down to having a watertight sales
funnel: including things like a good picture; a congruent
flow; a landing page that matches the ad, a personal web
site that allows people to get to know, like and respect you,
a system of autoresponders that enable you to continue to
communicate with them, auto-matically. And CCPro gives
more tools than ever for getting the job done! All you have
to do is understand the genius that is the CCPro
“information marketing” system, and put it to work for you.
But for many network marketing users (myself included),
getting a firm handle on their sales funnel and learning
which tools to leverage for the best results is a daunting
task. No doubt about it.
The (short-term) Answer: Forget the tools for a while.
Forget about twitter, Facebook, Google, WordPress, YouTube,
SEO etc.
Instead, focus on the PRINCIPLES of “Information
Marketing”. The touchstone upon which any good business
is built. Learn the skills that will empower the successful
deployment of the mechanisms like Squidoo, Blogger,
MySpace etc. These “tools” are your servants. Nothing more,
nothing less.
The ANSWER: Information Marketing.
THE RESULT: Less time and money spent, more money earned.
A master knowledge of “Information Marketing” will put an
end to your frustrations.
