We’re Marketers First
You see, we are not just copywriters. We’re not just web designers. We’re not just transition marketing experts or Google Adwords gurus.
And that’s where our strength lies.
Because if you employ someone from just one particular field, what service do you think they are going to recommend?
You guessed it… their own service (whether that’s what you really need, or not).
Similarly, if you engage a high end web design company to build or revamp an existing website, the consultant will most likely make you feel that your business will be “left behind” if you don’t sign up.
Then they are going to off-load your work in separate bundles to a roomful of 20-something year old IT nerds.
And if there’s one thing worse for your business than one clueless youth (who has never actually sold anything in their entire life), it’s a whole bunch of them all working “cooperatively”.
Did you hear that?
That’s the sound of your profit going up in smoke.
BECAUSE: Just like you’re not going to win Bathurst driving a Toyota Prius — you’re not going to have a profitable online business presence, working with a 20-something year old IT graduate from that high-end, fancy looking company with the glitzy website.
Although they’ll tell you you’ll be working with “the best” you’ll more than likely end up working with… somebody who has never been in business, does not understand business, and has never had to sell their wares to pay the bills.
Someone who will be receiving instructions handed on down the line about “what sort of look they’re after” and what “branding” they want, a pretty colour scheme, and lots of flashy graphics … yadda, yadda.
Make no mistake, marketing is what drives sales in business.
It’s the Paretos 80/20 rule. 80% of your results come from 20% of your efforts.
If you are not marketing for response (sales), you are marketing for recognition (warm fuzzies).
And the last time we checked, you couldn’t take ‘warm fuzzies’ to the bank.
As award winning direct response marketers, it is our job to ensure that your marketing targets your ideal clients and customers, delivers them compelling advertising messages that push their emotional ‘hot buttons’, and includes a powerful ‘call to action’ which drives them into your business, to do business with you.
