A great message here from a guy who calls himself theAdWords Mad Scientist. He says gone are the days whenGoogle Adwords advertisers could ignore quality scoreSEO, “keyword density”, separate pages for differentkeywords, and all that …
… “The days of not having to worry about such things are over!After a while of letting advertisers get away with having”whatever” on their sites, Google is now taking into account the”quality” of landing pages.
And those that don’t live up to standards are getting slappedhard!
So that’s the “one thing” I want to impart to you today:if you want to succeed in Adwords, in the long run, you’ll haveto keep “quality” up. It’s not just about CTR anymore (thoughhigh CTRs are still pivotal).
If you ignore the idea of quality, you’ll get slapped time andtime again by Google.
Now for the good news:
Overall it’s still very much the same game.Google has just added another dimension to the “space” we’reworking with.
If you can get some easy tips (and some tricks), you’ll be ableto keep Google happy, and in turn completely outgun yourcompetitors.
And if you’re lucky enough to NOT have competition right now,you still need these tips to keep your costs low and maximizeprofits.
The game now belongs to those savvy enough and shrewd enough toplay it well.
