Sounds a little obscure as a headline I’ll admit, but there is a method to our madness, as you’ll find when you read on (and no, this is not a clever marketing ploy to compel you to keep reading, it is actually a cunning analogy, which will be more obvious by the end 
.
You will all be aware that we have taken something of a U-turn in our business over the past three months. We have elected not to continue marketing hard and sponsoring large numbers of new people, in favor of working on strategies to coach our team to build their own businesses. Just to make a point very clear, this is only due in very small part, to the changes in Google’s compliance rules for Adwords advertisers. You all know that we advocate Adwords as a primary strategy to build a business online (I’m not going to lie here – ALL the top earners use it in this way. Period.). If we are to mentor others to build a profitable business online using Adwords as a primary strategy, then we have to re-think our coaching method.
A commitment to team building has always been important to us, and we have trialed a number of ways that we thought would be best to do this. We initially tried group training calls. Now, this is a good way to leverage our own time for sure, but we didn’t think it was terribly helpful overall, because we could not really deal with people individually in that forum. Unless everyone is at exactly the same level of understanding, half the people are confused, the other half are bored, and most are reluctant to ask questions for fear of “hijacking” the call. And with different time zones, and the commitments that you all have, they were generally quite poorly attended. So, back to the drawing board.
We have produced a large volume of additional resources (manuals, videos and training sites – some of which have been used by CCPro in the BiB back office for all Pro members) for people to use in their own time. Pretty neat idea, but ultimately, it created MORE reading and learning, without necessarily giving individuals a highly specific game plan for their own business. Righto.
We are tenacious souls, so we took our training on the road, heading across the Tasman for a training boot camp in New Zealand. We compiled a comprehensive manual to use, and we stood and delivered the content of that manual over two days. We felt triumphant by the end. Absolutely certain that this would help people connect all the pieces that are necessary to build a successful online business.
After a couple of weeks though, we saw that few people had made a lot (if any) progress in their business. And the main reasons for this that we could see where that they continued to struggle in some key areas:
1. I.T. – setting up hyperlinks, URLS, Autoresponders, tracking and dynamic keyword insertion etc
2. Design skills – website or blog building, landing page layout, personalization, photos, headlines, look and feel, congruency etc
3. Marketing skills – Or the “show me the money’ skills as we like to say. Copy writing, understanding human buying behavior, keyword research, identifying a niche, pipeline linking, and transition marketing, just to name a few.
4. (And here is the biggie) Time – most people are working other jobs, often around a family, and barely have the time to devote to learning how to do these complex tasks, let alone actually doing them.
So then it occurred to us that we had to do something different. After all, repeating a strategy in the belief that it will result in a different outcome is the official definition of insanity, right? We knew that we had to approach this challenge differently. We could see that it required some serious “thinking outside the square” , planning, and research to deliver a solution that would be of value to everyone involved. Good business should always be “win-win”.
It was then that we almost unconsciously stumbled across this solution. We could see that we were going into uncharted territory here (keep your eyes open for the Star Trek analogy now). And we decided to do something that, to our knowledge, has never been done before in this industry (and by this industry, we mean the online direct sales industry). To boldly go where no man (or woman for that matter) has gone before.
And so SalesPipelinePros.com was conceived. We decided that it was time to roll up our sleeves, and get into the workings of your sales pipeline, regardless of which stage you are up to in set up or marketing. And we know that this will have to been done on an individual basis. There is no room (as far as we can see) for a “one size fits all” solution here. That model has, in our opinion, had its day. Particularly in the context of the changes in search engine compliance. The bottom line is, searchers (your potential customers), are looking for relevant, unique and valuable content when they go looking online. Google is committed to delivering this. And if you, as a business person cannot present your self and your business in accordance with these requirements, you are dead in the water.
We have created a blog site to outline our proposal for the service (which conveniently acts as an example of what we can do for you), and when you click on the link http://salespipelinepros.com/?page_id=129> you will see that we have set up a sales letter /capture page which outlines what our service will involve. We have rolled up our sleeves and learn to how to use WordPress, with FlexSqueeze and Flexability Theme, so that we can produce dozens of unique sites. And we have put substantial time and energy into research and learning what we need to do to build compliant sites (hence the time lag in pulling this together).
If you are interested in having us complete a system audit for you in the first instance, go ahead and opt in on that page, and we will be notified of your order and back in touch with you to set up a time.
So now we hope you can see that the Star Trek analogy was in fact relevant, and not just a tricky copy writing ploy. We see this as the best and most personalized way to mentor individuals moving forward. We look forward to your feedback, and to getting our hands dirty in the engine room of your sales pipeline.
Make today a great one,
Cheers,
Tan
